Ferrari’s technique to develop into a high-end products brand name hasn’t yet proven successful. One thing that has actually assisted Ferrari progress outside the auto sector is licensing its brand for theme parks.
The automaker intends on making a theme park in North America. Ferrari currently has one in Abu Dhabi, UAE and wants to open a 2nd park soon near Barcelona, Spain.
Ferrari announced unclear plans for a North American theme park when it filed for its IPO last year. “In the long-term we aim to open one theme park in each of the primary geographical locations where we run, including The United States and Canada and Asia.” An amusement park in China remains in the works.”
We don’t know where Ferrari will launch its park on our shores, but we imagine it will be rather intricate like the original. Ferrari World in Abu Dhabi opened in 2010 and is the home of the world’s fastest roller coaster, called the Formula Rossa.
Ferrari’s stock has dropped about 20 percent because its public offering started in October. While it might not be the best of times for the high-end goods industry, Ferrari’s theme park strategies could help to popularize the brand.
