Hyundai plans Genesis brand to sell luxury cars, set to release 6 cars by 2020

Hyundai Motor Company released a new luxury brand named as the Genesis. The Genesis will be a stand-alone identity that would run along with the core Hyundai marque. South Korean manufacturer will release six new Genesis car models by the year 2020 that would race with the world’s most celebrated luxury car brands.

Hyundai said the new brand will specialize on human-focused variation, refined and stable performance, athletic elegance in style and hassle-free experience for customers.

“We have made this new Genesis brand with a full specialization on our purchasers who want smart ownership experiences that spare time and effort, with practical variations that increase satisfaction. The Genesis brand will complete these expectations, becoming a market leader through our human-centered brand plan,” stated Euisun Chung, Vice Chairman of Hyundai Motor Company.