Cadillac has recently specified it won’t be pumping the brakes on its branding through this year, even though we will not see any substantial new product releasing till 2018. 2017 will be the calm prior to the storm, as Cadillac is anticipated to launch a brand-new car every six months beginning in the year 2018.
The Detroit News just recently talked to Cadillac President, Johan de Nysschen, and he spilled information on what to get out of the brand’s product offensive in the future.
Particularly, we’ll see an essential crossover first, exactly what we’re calling the Cadillac XT3. The XT3 will come below the 2017 Cadillac XT5 as a compact crossover and fill a glaring space in the brand’s utility offerings.
The Cadillac XT3 is noted to be produced at the Fairfax, Kansas assembly plant.
When it comes to 2017 itself, the report states we will see a revitalized Cadillac XTS sedan this year, marking the only intro planned for the brand. Cadillac’s lineup consists of 4 sedans and only one crossover. Johan de Nysschen recognizes the problems this develops, however assures it will be fixed.
“It’s left us with the obvious trouble,” Cadillac President Johan de Nysschen, stated. “The core part of our volume lineup is in the marketplace that’s contracting while we are unable, as good as XT5 and Escalade are, we are unable to fully exploit the updraft that’s taking place in the other half of the market.”
By 2020, Cadillac’s lineup will cover all significant luxury sectors, as per the brand president.
“That must put us in the strong position, whether the market continues to prefer of crossovers, we have them,” he stated. “If it rebounds back into sedans, we have them, we’ll remain in a far better-balanced position.”
