New Toyota Prius and Super Bowl ad

Toyota will take advantage of Super Bowl 50’s definitely large audience to offer the improved handling and also high energy economy of the 2016 Prius. The car manufacturer will certainly air the 60-second place starring the fourth-generation model at the two-minute caution break in the 2nd quarter.

Toyota will not discuss the commercial’s material yet, but the firm’s announcement recommends the Prius might flaunt some swagger as one of the preeminent participants of the hybrid segment. Toyota last gave the Prius a showcased function in a Super Bowl advertisement in 2005.

Sales of the Prius Liftback dropped more than 7 percent in 2015, and also the firm already has some issues that reduced gas prices could cut into sales of the new version.