Pirelli introduces world’s first FSC-certified tires for BMW’s hybrid model

Italian tiremaker Pirelli said on Wednesday it was producing the world’s first FSC-certified range of tires, which it designed for BMW’s X5 xDrive45e plug-in hybrid model.

The Forest Stewardship Council (FSC) is an international non-profit organization that sets standards for environmentally responsible management of forests and certifying environmental policies.

The new tires contain FSC-certified natural rubber and rayon, Pirelli said, adding they will help achieve an increasingly sustainable tire production.

“FSC forest management certification verifies that plantations are managed in a way that preserves biological diversity and benefits the lives of local people and workers while making sure it sustains economic viability,” the company said.