Porsche is looking to increase its sales by filling the gaps in its lineup and a new supercar might be slotted between the €237,600 ($338,500) GT2 RS, the top end of the 911 line, and the €768,000 918 Spyder hybrid.
“We’re currently examining what options can be derived from this” hole in the product range, Maier said at the manufacturer’s headquarters in Stuttgart, Germany, according to Auto News. “There already are initial ideas that look very promising on paper.”
For the moment very little is know about this new supercar, but the brand will probably combine with new versions of the Cayman and Boxster, plus an extended-wheelbase and drop-top Panamera, to create Porsche’s strongest offering ever.
It seems that Porsche aims to double sales to about 200,000 vehicles by 2018 with the introduction of new models and expansion in emerging markets. Porsche should boost deliveries to more than 100,000 this year from 97,000 in 2010, Maier revealed.
In June, Porsche’s sales increased 29 percent to 10,670 units. These sales increases “will turn out to be lower in the second half of the year,” stated Maier, a former executive of BMW, who took charge of Porsche’s sales operations in April 2010.
Porsche will introduce the seventh-generation 911 this year, a model that will debut at this year’s Frankfurt Motor Show in September. The main aim of this release is to sustain sales growth. Next will come the new Cayman and Boxster, followed by the Cajun compact SUV in 2013.
Source: Autoevolution
Photo credit: Porche
