Volkswagen to rebrand its U.S. unit as ‘Voltswagen’

by SpeedLux
Volkswagen brand logo

German automaker Volkswagen’s U.S. unit confirmed Tuesday it will rename its U.S. operations as “Voltswagen of America”.

The revised name takes effect in May and the declaration came after several outlets on Monday reported on a draft release mistakenly published on the automaker’s U.S. website.

“We might be changing out our K for a T, but what we aren’t modifying is this brand’s commitment to making best-in-class vehicles for drivers and people everywhere,” said Scott Keogh, president and CEO of Voltswagen of America.

The German automaker has said it will be selling one million EVs worldwide by 2025.

The traditional VW Dark Blue color logo will remain for gas-powered automobiles and it will use a new light blue logo for electric automobiles. The company will use “Voltswagen” as an exterior badge on all EV models and gas vehicles will only have the Volkswagen emblem.

The name change will not affect other VW brands such as Audi, Porsche, Bentley and others.

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