Alfa Romeo gets Uma Thurman for Giulietta campaign

Hollywood star Uma Thurman was tapped by Alfa Romeo to help them market the new Giulietta. The ads were done entirely in the United States and will be aired in Italy starting this weekend. The campaign utilizes the multifaceted skills of the actress and of course, her beauty.

Uma Thurman, who starred in charter toppers like the Pulp Fiction and action packed Kill Bill, portrays five different characters in the advertisements. The different personalities practically symbolize the different souls of the Alfa Romeo Giulietta. The personas of her characters were put side by side the great features of the new Alfa Romeo and at one point they merge to embody the essence of the Giulietta.

Alfa Romeo describes the new member of their garage as reliable when sporty performance is called upon and a comfortable ride perfect for your everyday use. Some key features of the cars ensure these promises are kept. The Alfa Rome Giulietta features technical solutions for a sophisticated set of suspension, active steering with dual pinion, high end quality materials for the interiors, and customization packs.

The Alfa Rome Giulietta also features a range of turbo powerplants starting with the 118 bhp entry level to a range topping 232 bhp of the Quadrifoglio Verde 1750 TBi. The car goes on sales this May 22.