Carla Liuni becomes new chief brand officer of Ferrari

Ferrari named former jewelry executive Carla Liuni as its new chief brand officer on Monday.

Liuni’s appointment is the recent move in a management reshuffle announced earlier this year by CEO Benedetto Vigna to streamline the automaker’s structure.

Vigna was in charge of brand diversification on an interim basis following the departure of Nicola Boari.

The company renowned last year introduced a wide brand diversification strategy, which consists of a regular fashion collection for both men and women.

Liuni, most recently chief marketing officer at jewelry group Pandora and before that in charge of global marketing and communication at luxury group Bulgari, will begin at Ferrari in September and report to Vigna.

Ferrari is set to present its new business strategy on Thursday.