Jeeps ruled the month of July as all round sales of the brand rose by 19 percent during the month backed by good demand for models like the Wrangler and the redesigned 2011 Grand Cherokee that helped Chrysler group to garner a profit of 5% during the month.
This is the fourth consecutive month that the company’s balance has been in the black that brought an end to a steady trend of decline that had started 25 months ago, and which the company was able to reverse only this February. Sales of the Ram brand truck went up by 11 percent in July whereas Dodge sales remained flat and the Chrysler brand fell by 11 percent compared to the company’s year ago sales figures. And the models which set the benchmark sales for the month are Dodge Challenger, Journey and the Ram Chassis Cab.
But going by the overall increment, the company made 2 percent loss in its sales in spite of the sale of trucks rising by 7 percent. This company is still heavily dependent on its truck sales which make up a staggering 75 percent of its total sales volume to shore up its bottomline. Trucks outsold cars by a ratio of 70,349 to 22,964. A total of 5,409 units of Grand Cherokees were sold in the month of July though Chrysler spokesman Ralph Kisiel was in no mood to divulge how many of the new 2011 model of the SUV made it to that figure. This assumed significance as huge volumes of the new 2011 models had made it to the showrooms.
Chrysler had put in place attractive incentive programs to boost sales of the departing model. However, Ram full sized pickups is still the top earner for Chrysler, with 20,138 models sold out in the month of July. This translated to a 14 percent increase in sales over its sales achieved a year ago when it had just come out of bankruptcy. Wrangler has claimed the second spot with sales of 10,043 units, which marked a whooping 121 percent rise in sales. And the third place is claimed by the Chrysler Town & Country with the sale of 8,083 units, which marked an increase of a modest 18 percent.
Source:4wheelsnews
