Daimler will not give up the profitability of next-generation electric vehicles, CEO Ola Kaellenius stated on Tuesday, as the automaker is having a somewhat hard time to meet more strict European Union anti-pollution rules. Ola Kaellenius Daimler will not give up the profitability of next-generation electric vehicles, CEO Ola Kaellenius stated on Tuesday, as the automaker is having a somewhat hard time to meet more strict European Union anti-pollution rules.
The pressure is increasing on automakers to flood the market with low emission vehicles to prevent heavy pollution fines as consumers gravitate towards purchasing larger and heavier sports utility vehicles.
“We need to act in an economically rational way. It is very important to achieve adequate prices on these cars and not to destroy the pricing levels,” Kaellenius stated about the latest electric cars Daimler’s luxury brand Mercedes is getting ready to release this year.
The European Union penalties are being enforced on automakers who fail to reduce levels of carbon dioxide pollution from 2020 and 2021 onwards.
Talking at the company’s yearly results news conference in Stuttgart, Germany, Kaellenius said the automaker is going to have a hard time meeting the new emissions limits.
“In the medium term, I am confident. 2020 and 2021 will be a challenge,” Kaellenius stated.
