General Motors employs all the brains needed to get the new design for the Chevrolet Corvette. The American car manufacturer taps into their global pool of talents to get that perfect appeal for their sports car.
Back in 2009, the VP for global designs of GM, Ed Welburn called upon the 10 studios for styling of the company to come up with a design proposal for the Corvette.
The response of the different design teams was phenomenal according to Welburn. The company has not yet decided on which design to use but considering the decision based on the direction the company wants to take.
The global input with regard to the design of the new Corvette is a strategy of the company to attract buyers in Europe, where the American sports car has very little appeal. They are also looking to snatch the attention of young American consumers who prefer imported sports cars.
The design executive also admitted that there are problems that need their attention in the US. One of these will be the rising age of Corvette buyers now averaging 54. The sales of the American sports car are also down by 48% last year selling only 13,934 units.
The current version of the Corvette which was introduced as a 2005 model has a price range of $49,880 for a coupe to a ZR-1 with a sticker of $107,830. These tags include shipping.
According to insiders, a redesign should be due within the next two or three years. The critics of the Corvette often disagree with the size of the ride, saying it is too big for a sports car. They also don’t like the lack of class with the styling of the interior. These points, Corvette wants to respond to with a more aggressive and trimmer design coupled with a great performance of the car.
The carmaker’s decision makers are also talking about the marketing strategy, content, and pricing of the new Corvette. The design VP though clarified that the new design cannot go so far from what people know as a Corvette.
