The Cadillac ELR has long been taken into consideration a failing for Caddy, as well as currently it looks like the firm is finally going to provide it the Old Yeller treatment. Cadillac’s Chief Executive Officer Johan de Nysschen has validated that the brand name is killing off the plug-in hybrid coupe then generation’s run is complete, likely around 2018.
Considering that its introduction in 2013, the ELR’s sales have actually struggled. Much of the blame for this has been placed on its costly price of $75,995 and that it lacked the efficiency with regards to brand name. Being a coupe car probably didn’t help either. In response, in 2013 Cadillac included more power to the ELR and also went down the cost by $10,000 for the 2016 model year. Sadly, it was inadequate as well late-Cadillac just sold 1,024 of the ELR in 2015.
While the demise of the ELR isn’t shocking, it is type of a shame. The ELR had major concerns, but it was still an eye-catching high-end hybrid that had possible. Besides, GM’s other plug-in hybrid version, the Chevy Volt, on which the ELR was based, merely entered its second generation.
For Cadillac buyers thinking about a hybrid, there will certainly be a new alternative following year through the CT6 hybrid. With great appearances, 4 doorways, and also exactly what has been promised to be a magnificent powertrain, the CT6 hybrid need to be more of a success for Caddy compared to the ELR.