A new TV commercial for the 2011 Dodge Durango was launched by Chrysler. The ad presents the car’s good qualities such as best-in-class driving range, power and towing capacity, seating for seven.
Named “Ultimate”, the commercial emphasizes that “The SUV is Back,” and they try to prove their point by playing tug of war against the car’s main opponent, Ford Explorer! The spot’s message is as simple as it can be: with other SUVs going all weak and soft, the Durango still has the toughness and performance.
“With its perfect blend of fuel efficiency and driving dynamics, spacious seating for seven, and best-in-class power and towing capacity, no other sport utility on the road compares with the all-new Dodge Durango,” said Reid Bigland, President and CEO – Dodge Brand, Chrysler Group LLC. “Durango customers are looking for the perfect balance of functional versatility and luxury at an outstanding value, a vehicle that is spacious and flexible enough to haul three rows of passengers and their gear, but powerful and agile enough to keep it fun. It is these capabilities and features that are the focus of the new ad campaign.”
This video opens with seven race car drivers running toward the all-new Dodge Durango as the announcer says, “The good news is the new Dodge Durango is a performance SUV that can comfortably seat seven professional drivers. The bad news is, only one of those seven is in the driver’s seat.”
This car will come with two engine options: the new 3.6L Pentastar (with the Mercedes W5A580 5-speed auto trans) or the 5.7L VVT Hemi(with the proven Chrysler 545RFE five-speed transmission). The 3.6 is rated at 290 hp @ 6,400 rpm; and 260 lb-ft @ 4,800 rpm. Estimated EPA gas mileage is 16/23 (rear wheel drive) and 16/22 (all wheel drive). With the Hemi, power is rated at 360 hp, and 390 lb-ft @ 4,250 rpm; gas mileage is expected to be 14/20 (RWD) or 13/20 (AWD), with up to 7,400 lb of trailer towing with rear wheel drive.
Price: around $30,000
