Hyundai i40 art car to be showcased at Seoul

Past few years saw the unveiling of art car by Alfa Romeo and Vauxhall and this time it is Hyundai that has announced plans to introduce an art car at the Seoul Motor Show.

Styled by world renowned artist, Karim Rashid, the i40 art car will have a different exterior with triangular and rainbow shapes that are meant to convey speed and movement. As per as to Hyundai’s Chief Marketing Officer, he noted “Karim Rashid’s attractive design philosophy and the unique individuality of Hyundai PYL brand represent a perfect match. Hyundai will bring the i40 Art Car and a special design collection to offer visitors of the Hyundai booth at the Seoul Motor Show a variety of entertainment.”

The model will be displayed along with Karim Rashid’s Special Collection of PYL which includes a wristwatch, a backpack, a bag and a tumbler.

There’s still time for Seoul show to begin but one thing is sure that the art car will be a instant hit and it would entertain the visitors to the maximum possible extent.