Citroën CEO Frederic Banzet has recently announced company’s plans to unveil their first budget-friendly C-Line model in little over a year.
The to-be-launched C-Line model is expected to replace the C3 and will mostly draw inspiration from the C-Cactus concept that was unveiled at the 2007 Frankfurt Motor Show.
Not much detail is available about the model currently but they will be aimed at those buyers who are cost conscious and look for budget vehicles with decent functionality. Therefore, these upcoming cars are expected to have simplified lineup which will likely come with less options and fewer engine choices.
The change is part of a larger reorganization strategy which requires Peugeot to move upmarket and DS models to become a stand-alone brand. Despite the change, Citroën is quite adamant that C-Line vehicles will have bold styling and won’t just compete on price but various other factors as well.
Well we will have to wait till further details are received as to how competitive these models would be and how well it is accepted by the customers.