Report: Citroen to move downmarket for revival

French automaker Citroen will supposedly move to the entry level market in the coming years.

Reuters says, as a piece of the new “back in the race” procedure, the brand needs to move towards its attaches – to turn into a more reasonable, downmarket marque.

The initial phase in the arrangement been taken with the C4 Cactus. With about 14,000 EUR ($19,000) price, the vehicle is situated well with the rivals, for example, the VW Golf and General Motors’ Opel Astra. The auto has a new undertake the outline, consolidating seat seats and tough looking squishy plastic “Airbump” outside entryway boards made by German chemicals titan BASF. Cunning and straightforward design will be a key part in the company’s recovery.

Alexandre Malval, Citroen’s boss fashioner, says “others are attempting to express aggressivity and liveliness”, yet he accepts “that is a bit dated, and Citroen ought to go its own particular way”. Citroen product chief Pierre Monferrini includes that the C4 Cactus “shouldn’t be a specialty auto; its a vehicle with expansive appeal”.

Citroen’s new CEO, Carlos Tavares, imagines the PSA gathering partitioned into three layers with the DS remaining on top as a standalone premium brand, the Peugeot moving somewhat upscale and matching any semblance of Volkswagen and the Citroen offering more entry level productions.