Volkswagen AG’s American unit issued an incorrect press release declaring it would rename its U.S. operations as “Voltswagen of America” in a marketing stunt made to promote its electric vehicle initiatives, the automaker said.
Volkswagen came under fire on social media for its misleading news release, with some analysts recalling the company’s diesel emissions scandal and years of misinforming consumers and regulators.
The initial statement detailing the name change, published on its website and accompanied by tweets, was reported widely and included a thorough summary of its purported rebranding initiatives and new logo designs.
The automaker drew it late Tuesday.
“Volkswagen of America will not be changing its name to Voltswagen. The renaming was made to be news in the spirit of April Fool’s Day, highlighting the launch of the all-electric ID.4 SUV and signaling our dedication to bring electric mobility to all,” a Volkswagen U.S. spokesperson said.
