Cadillac is extending its subscription car service to Los Angeles and Dallas, the company stated Monday.
Cadillac released the month-to-month subscription service, called BOOK, in New York City previously in 2017. It is among a growing number of complete subscription services released by companies luring vehicle purchasers who want the advantages of owning an automobile without the hassles of purchasing, keeping and selling them.
Subscribers pay a one-time $500 initiation charge and a flat month-to-month cost of $1,800 to access a “curated selection of vehicles,” including the CT-6 plug-in sedan, Cadillac’s “V” performance sedans, and SUVs such as the Escalade, the company stated. All of the automobiles are 2017 and 2018 Cadillac models with the brand’s luxury Platinum and Premium Luxury trims.
The regular monthly cost consists of registration, taxes, insurance and maintenance costs. Subscribers can exchange vehicles as much as 18 times a year. They are, however, restricted to driving 2,000 miles per month.
Users manage their accounts and select vehicles through an app. A white-glove concierge service will drop off a picked car to a specified area.
Other car companies are developing their own subscription plans for clients who may not want to commit to a purchase or a long-lasting lease.
For example, Volvo has the service Care, and also said it would offer its upcoming Polestar electric vehicles through a subscription service. Ford also recently broadened its Canvas service to Los Angeles, from its pilot market of San Francisco.
Hyundai provides a $275-a-month membership for its Ioniq electric car, but until now only in California.
Porsche has a pilot subscription program for its automobiles in Atlanta, Georgia, where its North American offices are based.
Companies that do not develop vehicles are likewise entering into the market. FlexDrive and Clutch make the software that specific dealerships have to set up subscriptions for their own fleets.
