For a flat fee of $1,500 per month, you can rent a new Cadillac with absolutely ZERO commitment! Maintenance and insurance is included in the $1,500.
To start with, Cadillac made sure to plan ahead, and only offer this One-Of-A-Kind service in one state only. The state they chose is New York. Also, Cadillac is only offering the BOOK car rental service to a very limited number of start-up participants. They’re also being very strict about their No Sharing rule. If you are allowed into the BOOK program, you’re not allowed to let other people drive the Cadillac.
The BOOK program also allows you to change which vehicle you rent, and the cost remains the same. So for example, one month you can choose to rent an Escalade, the next month a CTS-V, and so on.
Cadillac introduced their BOOK program on a very simple premise. That in order to know if you really love a car and would be willing to purchase it, you really need to get a feel for it longer than just a day. You’ve got to be able to understand how it feels in many different driving situations and weather conditions. And everyday driving experience with the car you’re considering can help make the buying decision easier too.
$1,500 is actually a very small price to pay when considering the purchase of a new vehicle that can cost upwards of $70,000 dollars. Cadillac has 100% confidence that the BOOK program will be a success, and begin attracting new customers at the same time.
If you’re from New York, and you’d like to be a part of the BOOK program, you can visit the Cadillac website for more details.