Mercedes is going to make the ‘CASE’ for autonomous driving, ride-sharing electrical mobility and the vehicle as an aspect of future healthcare when the doors to the 2017 International Consumer Electronics Show (International CES) will be opened in Las Vegas on January 5.
CASE– Connected, Autonomous, Shared & Service and Electric Drive– is the automaker’s recently created business strategy for combining all the megatrends that are set to interfere with the conventional concept of the privately owned, gasoline-powered motorcar. And obviously, guaranteeing that Mercedes is at the leading edge of any innovations relating to these modifications.
“Our CASE strategy will assist us to form the future of mobility,” stated Daimler board member Ola Källenius. “Our notion of mobility will change more significantly in the next 5 to 10 years than in the preceding 50.”
The greatest immediate modifications will be the move from fossil fuels to more eco-friendly kinds of propulsion.
For that reason Mercedes-Benz will be coming up with its concept EQ completely electrical SUV (debuted at the Paris Motor Show in September) and its Mercedes-Benz Vision Van– a physical study of the self driving, networked cargo provider of the future– to the event. However that’s just the start.
Greater autonomy indicates that cars require greater networking abilities– to connect to other vehicles, the infrastructure, their owners and soon their homes.
Mercedes has presently managed to incorporate its vehicles with Google Home, holding the first media demonstration on December 16.
During January when the feature has been previewed, Mercedes owners with a smart home and Google’s connected speaker can just inquire about their automobile’s fuel levels, inside temperature level, battery charge levels; or unlock the doors form the convenience of their living-room.
“This most recent combination shows simply how smart the car of the future will be, and we plan to present more applications as the year advances that will make life much more accessible and practical,” stated Sajjad Khan, Daimler’s VP for digital vehicles and mobility.
That’s not enough yet, the same innovation that underpins smart homes, wearable technology and active driver safety functions will also enable services such as ride and vehicle sharing and with it an opportunity to demonstrate how, as Mercedes describes it, “Society’s growing health consciousness can be intelligently combined with future mobility.”
“The goal is to make the automobile a platform for future mobility concepts and a space that provides a digital experience. The car of the future need to be networked, autonomous, emissions-free and provide the possibility of shared mobility,” stated Källenius.
