Volvo Cars 2016 sales achieves new record

Volvo Cars has reported a third successive year of record sales in last year, boosting 6.2 percent compared to 2015 to 534,332 cars, highlighting the breadth and depth of the automaker’s continuous global improvement.

The record 2016 was lead by strong growth in all major sales areas, consisting of double-digit boosts in its 2 largest markets that are China and the United States and a strong performance in Western Europe. Looking ahead, Volvo is confident that 2017 will be another record year when it comes to sales.

Sales of the brand-new high-grade 90 series automobiles were the primary growth driver internationally, led by the Volvo XC90 big premium SUV for which sales increased 125 percent against 2015, highlighting the revenue of the automaker’s new design and engineering direction and boding well for the future as more brand-new models are unveiled in coming years.

On the other hand, the XC60 mid-size premium SUV developed another new yearly sales record of 161,092 vehicles in its ninth year on the industry, having increased sales every year considering that it was introduced in 2008.

Volvo’s biggest market in 2016 was China, with overall sales of 90,930 cars, a boost of 11.5 per cent. The best-selling models on world’s largest vehicle market were the regionally produced Volvo XC60 and S60L premium sedan.

In USA, Volvo took market share in last year increased by 18.1 percent, making it one of the fastest growing premium brands in a widely flat market. Overall sales for the year amounted to 82,726 cars, having the Volvo XC90 and XC60 highest sales performances.

Sales in Western Europe boosted 4.1 per cent, improved by strong performances in crucial markets such as Germany, the United Kingdom, France and Italy. Overall sales in the region totaled up to 206,144 cars.