Fisker Taps DRIVEN360 To Position Luxury Electric Vehicle Brand to Drive Global Communication Efforts

• Fisker partners with DRIVEN360 as Public Relations AOR – Set to Spearhead Integrated Brand Marketing, Communications and Entertainment Efforts
• Renown Automotive Designer, Henrik Fisker – Acclaimed For Past Iconic Karma, BMW and Aston Martin Sports Cars – Awakens the Daring Brand With Its Fisker EMotion Luxury Electric Vehicle

Fisker Inc. – designer and manufacturer of uniquely stunning luxury electric vehicles complemented with range of the longest EV ranges on earth – has selected DRIVEN360, a disruptive world-class integrated brand marketing and communications agency, as agency of record.

The Fisker brand is the brainchild of famed automotive designer, Henrik Fisker – renowned for iconic creations like the Fisker Karma, BMW Z8, Aston Martin DB9, V8 Vantage, VLF Force 1 and more – and is resurging onto the scene with the much-anticipated EMotion luxury electric car. With production of the visually racy EV slated for 2019, DRIVEN360 was engaged to support public relations/strategic communications, overall integrated brand marketing and entertainment industry efforts as the company ramps up its global business plans.

• “As entrepreneurs ourselves, always looking to disrupt the automotive industry with emotionally appealing designs and technological pioneering, we sought out a PR and brand marketing partner that shared that same agile entrepreneurial spirit,” said Henrik Fisker, founder and CEO of Fisker Inc. “DRIVEN not only brings decades of success in the automotive industry and beyond, but their well-rounded, strong strategic view of brands, communications and entertainment is important for Fisker as we prepare to dream up and deliver the most beautiful electric vehicles to the world.”
• “At DRIVEN, we’re honored to be part of a movement: A disruption that forces conventional wisdom to shift away from what is comfortable now to what can be,” said Mike Caudill, president and CEO of DRIVEN360. “The future launch of the all-new Fisker EMotion, its associated electric vehicle technology and future projects, will send shockwaves throughout the automotive industry and we are precisely the agency to handle the task of elevating that story. From 360-degree brand marketing strategies to world-class media impact and entertainment marketing prowess, we truly share in the disruptive entrepreneurial spirit with the Fisker team and are excited to take that synergy and drive the business to new levels.”

DRIVEN360’s scope includes public relations/strategic communications; brand marketing counsel; entertainment marketing; executive communications and more.