Lamborghini’s URUS production will stay close to it’s concept

After six years Lamborghini has officially announced that its concept model Lamborghini Urus is soon going to hit the production line. The Lamborghini Urus was initially unveiled in 2012 as a concept but talks about it hitting the production line was quite less. Now Lamborghini has announced that the Urus will definitely hit the production line and will be out for buyers by 2018. The Urus is going to be assembled in Italy itself in Sant’Agata Bolognese where Lamborghini is planning to put together 3,000 units per year and sell most of them in markets such as China, Russia, United States and United Kingdom.

In an interview with Autoblog, the company’s CEO Stephen Winkelmann said that the Urus is going to be very close to the actual concept insisting that the design would more or less remain the same. Stephen Winklemann also said that Lamborghini is still a small manufacturer and in order to add a third model, they would need to invest “hundreds and hundreds of millions” since it requires employing additional staff of about 500 and doubling the size of production. Also since it will be the company’s first-ever model to have a plug-in hybrid set-up with a turbocharged engine, the automaker must maintain a relatively low-cost of production. Stephen Winklemann also said that if the Urus does well in the market, Lamborghini is planning to come up with a crossover as well like Porshe’s Macan and Bentley’s Bentayga.