Rolls-Royce wants to be seen as ‘cool’

by Alex

Rolls-Royce seems to have determined to attract the younger generation. And with that in mind, it has decided to rebrand itself as ‘cool’. Recently the company has apparently appointed a PR agency in order to rebrand the company’s image as ‘cool’ and hence appealing to the youth in general. Rolls-Royce has a queen-mobil image as of now. The shift of image appears to stem out of the company’s desire to make its latest 2010 Ghost sedan to appear young and wealthy to the customers.

Dirt Bike Graphics KitMaintenance Tips for Your Dirt BikeLife on the Road Lighting Must Haves 1Xenon HeadlightsLife on the Road Lighting Must Haves

It appears that British luxury car manufacturer has for first time decided to work with external PR agencies for rebranding. A Rolls-Royce source has informed the news agencies that, “It’s not something we’ve done in the UK before, but we’d be very interested in hearing any ideas from agencies.”

Source: 4wheelsnews

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SpeedLux

SpeedLux is a high-authority automotive blog providing the latest automotive news and reviews. SpeedLux covers everything related to cars, bikes, and motorcycles, from news and reviews, to troubleshooting guides, tips and tricks, and more. SpeedLux was born in 2009 and we have over 20,000 articles published on our blog. We thank all our readers, as well as our partners, without whom we could not have reached this level.

Subscribe

©2009 – 2024 SpeedLux – Daily Automotive News and Reviews. All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More