New Study Reveals Radio Reaches, Motivates Auto Buyers More Than TV

Southern California Broadcasters Association (SCBA)

Radio Plays Critical Role in Automotive Advertising A compelling new study published by the Southern California Broadcasters Association (SCBA) and Nielsen Audio reveals that AM/FM radio’s influence over new- and used-vehicle buyers continues to grow in Southern California. The Automotive Path to Purchase Study, based on a survey of nearly 3,000 vehicle buyers in Southern […]