After Zika outbreak, Tata settles on a new name for its Zica hatchback

The Zica compact hatchback will currently be referred to as the Tiago, Indian car manufacturer Tata Motors has actually revealed. Tata had formerly revealed its intent to rebrand the auto following the worldwide Zika health and wellness situation, a mosquito-borne infection that is extensively believed to be creating major abnormality in human beings. They’re meant in a different way, it’s very easy to see exactly how “Zica” was possibly not the ideal name for a brand-new automobile design. (Or a brand-new anything, truly.).

This isn’t really the very first time a disastrous information occasion has actually created a name modification: the now-defunct Softcard mobile settlement consortium initial introduced as ISIS, which required a modification for noticeable factors.

The Tiago is expected to release in its home market as quickly as following month, which ought to offer Tata simply adequate time to scrub all the Zica branding.