Compact SUVs seem to be the theme at the Delhi Auto Expo 2012 in India. Not content with letting the Ford EcoSport stand alone, Maruti Suzuki unveiled this concept compact SUV called the Maruti Suzuki XA Alpha at the Auto Expo 2012 today.
The Maruti Suzuki XA Alpha Concept took about 10 months of development time, and 5 Maruti engineers were involved in the project. Maruti Suzuki does not currently have an SUV in the Indian market. SUVs consist of about 14% of the total market in India, and a smaller model like the XA Alpha would probably do better in India compared to larger models like the Grand Vitara.
The new compact SUV from Maruti Suzuki is called the XA Alpha. It is aimed at both on and off road usage. The design is derived from Indian wrestling. It takes inspiration from the various wrestling poses.
The Lava red colour denotes passion and power. It is over four metres long and almost as big as the Skoda Yeti. The SUV is promoted with the tag line ‘Wild Urban’. The styling looks chunky beefy and rugged. It is similar design to what we saw on the Ford EcoSport on Wednesday with square boxy lines but with very strong accents. Big fenders, nice grille and front air dam on beefy bumpers. It has an Evoque coupe-like profile and narrow windows small glass areas. Fat C pillar adds a lot of strength to profile and looks very Dakar-ish. The production Maruti Suzuki XA Alpha will come with a choice of both petrol and diesel engines. The petrol engine is expected to be a 1.3 liter, while details on the diesel engine remains unknown.
“India is set to become one of the top automobile markets of the world. This may become evident as early as the next Delhi Auto Expo. Maruti Suzuki will lead India’s automobile growth and evolution by strengthening its compact car portfolio, entering new segments and creating new product categories across fuel options. The Concept XA is designed for a market of customers with a young urban lifestyle. This Concept showcases the unified R&D efforts of Suzuki and Maruti which will be a big asset for us in India in the future,” said Managing Director and CEO of Maruti Suzuki, Mr. Shinzo Nakanishi.