2013 Toyota Prius Persona Series announced (US)

In the latest new, the pricing for the 2013 Prius, Prius v and Prius Plug-In have been announced, these prices will become effective from October 2012.

Toyota Prius adds a new series, Persona Series Special Edition, which adds exterior changes and equipment to a Prius Three to create a distinct visual package. the package includes 17-inch alloy wheels with a premium finish and offers a unique exterior color: Black Cherry Pearl, and the available colours for exterior are Black and Blizzard Pearl, also seen will be a “Persona Series” badge which will help to differentiate. The interior of the new Persona Series Special Edition features trimmed charcoal-hued SofTexTM with black accents and red stitching, the steering wheel is also trimmed in SofTex material and includes a dark chrome bezel that complements the new model’s dark chrome shift knob ring and door grips. The new Persona Special Edition has a MSRP of $27,130.

The 2013 Prius v will be available in a new Seaglass Pearl exterior color, the Prius v Five will offer a SofTex-trimmed steering wheel. The Prius v Two 2013 Model comes at $26,650, and Prius v Three comes at $27,415, whereas the highly equipped Prius v Five comes with a price tag of $30,295. For 2013, there are no price increases or equipment model changes for the Prius Plug-in. The Prius Plug-in first arrived in showrooms in February 2012.

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