BMW is back and with nothing else than its own new product. One is sure to get charmed and fall prey to the beauty of this new addition to the BMW series. It is smart, sleek and indeed fun. It is the BMW’s newly introduced facelift.
When it got unveiled?
The newly made and created face lifted BMW 1-Series has been instantly launched in the nation of South Korea. Initially it was unveiled in January; the 1-Series facelift looks distinctly different from the outgoing model. The best part is it has a more sportier and aggressive look.
Details
The headlamps and taillights of this facelift have been revised. The LED headlamps have become narrower and more angular, while the taillights however L-shaped, for a “stable” and “extensive” design. The kidney grille, front and rear bumpers and tailpipes have all been given a makeover.
Why grade 1
The face lifted version comes with many added features like – electronic sunroof, 17-inch alloy wheels, rear-view camera, climate control and standard 6.5-inch infotainment screen with drive. BMW also claims the refreshed 1-Series has a fuel efficiency of 17.4 kilometers per liter. This gives it a grade-1 energy efficient
rating and the car fulfils all of Euro 6 emission regulations. BMW Korea is hopeful the new-look 1-Series will reach out to the young generation of customers.
What do people have to say?
“The fact that all new facelifts come without a price hike shows our dedication and pride in the product itself,” a BMW publicist stated.
He further added, “But still, its horsepower and torque are the highest among its peers such as Audi’s A1 and Mercedes-Benz’s A-class. That’s what we are appealing to the 20- and 30-somethings who would choose the BMW 1-series as their first imported car.”
The BMW 1-Series only comes as a diesel variant in South Korea, budged the 118d. There are two trim levels: the 118d Sport and 118d Sport Line Launch Pack. The price starts at 38.9 million Yuan ($34,639).
Want to be Rambo?
Meanwhile, the 1-Series facelift is powered by a 1,995 cc-Twin Power Turbo engine, capable of producing 150 hp and 320 Nm of torque. The car sprints for 0 to 100 km/h in 8.1 seconds and also has an electronically limited top-speed of 212 km/h. The power is transmitted to the rear wheels of the car via an eight-speed Steptronic automatic transmission.
“The 1-Series hatchback is the youngest and most innovative model in our product lineup,” said BMW Korea CEO Kim Hyo-joon at the launch in Seoul. “The model is equipped with various premium features that are usually seen in large luxury sedans.”
Progress till now
In South Korea, cars have right-hand drive (RHD) systems and the 118d is the only rear-wheel drive hatchback in the country.BMW Korea has managed to sell around 2,700 units of the 1 Series in 2014. This means the perfect share of the 1 Series stands at around seven percent in Korea with the German manufacturer registering more than 40,000 sales last year.
So get going to lay your hands on one of these very soon.
