Tata Motors and Microsoft announces technology collaboration deal

Tata Motors and Microsoft India on Thursday revealed a tactical cooperation on the technology front to make driving a more personalized experiences for the consumers, the companies stated in a joint statement.

The first car showcasing the vision of the boosted driving experiences will be revealed at the 2017 Geneva Motor show on March 7, they stated.

“Using IoT (internet of things), AI (artificial intelligence) and machine learning innovations, we will provice automobile owners in India and throughout the world a safe, productive and fun driving experience,” Anant Maheshwari, President at Microsoft India, stated.

Tata Motors CEO Guenter Butschek informed during an interview that he saw the tie-up creating new revenue opportunities for the company as vehicle buyers significantly search for value-added services.