Amazon has partnered with Fiat Chrylser to offer vehicles online for the first time, showing the company’s growing ambition to pursue the $1.2 trillion vehicle sales market.
Fiat Chrysler will offer three models – the 500, the 500L, and the Panda – on Amazon’s Italian website at a cost that is up to 30% less expensive than other dealerships. The service is going to be only available in Italy.
The report stated purchasers will be connected with a dealer once they purchase the vehicle on Amazon. Then they will have the ability to settle the deal with the dealership and get the vehicle within 2 weeks of making the purchase. It’s uncertain if Amazon will be holding actual stock or it’s simply serving as a middleman for Fiat.
Amazon wasn’t right away available for discussion.
The news comes 3 months after Amazon released a new vehicle browsing site called Amazon Vehicles. The site lets users read and post reviews while browsing the specifications of many different vehicle models, although it doesn’t allow actual purchases.
Some financiers think Amazon will eventually begin selling cars on its United States site. Morgan Stanley wrote in a note released in August that the launch of Amazon Automobiles, its partnership with Hyundai to provide test drive cars, and the Echo combination with vehicle brands all indicate a new vehicle selling site in the future.
Throughout its newest revenues, Amazon minimized these speculations, stating the new Automobiles site is just intended to be a research destination. However its head of investor relations Darin Manney did mean the possibility of going even more. He stated:
“Certainly we’ll attempt to construct a one-stop shop for cars as an extension to the automobile store which engages customers to add details about their vehicles in their garage and that makes it actually much easier to look for parts and devices for your specific vehicle. And so we think there’s a great deal of opportunity there to include benefit for consumers.”
