September 24, 2020

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    Bentley on Demand

    Bentley is set to test a new service that allows consumers summon one of its limousines, SUVs or GTs to their door just by tapping and swiping their smartphone.

    Set to introduce this summer as a pilot plan in Los Angeles, New York and Dallas, Bentley On Demand will be unique to existing Bentley owners who utilize the company’s Network App.

    The idea is easy, no automobile, no matter how expensive, is ideal for every single occasion. Convertibles are amazing in the summer however pointless in the winter season and as great as the Continental GT is for hitting the road on an experience or taking a mini break, if the journey is longer and the entire household is coming, they’re going to feel a lot more comfortable in the company’s brand-new Bentayga SUV.

    The new service is going to be the second app-based concierge service that Bentley has tested in the United States. In October, it introduced a concierge refueling app in collaboration with tech start-up Filld that brings the fuel truck to the cars and truck at the time that’s most suitable– as long as the owner and the vehicle are based in California.

    With Bentley on Demand, owners can pick the Bentley model that matches their requirements, through the app, then the vehicle is delivered to the location of their choice, by a concierge who will also acquaint the driver with any features distinct to the model.

    Hence the new service is extremely similar to Book by Cadillac, which introduced in January in New York. Similar to Bentley On Demand, it uses an app that enables drivers to choose the precise Cadillac model to meet their specific requirements at a specific moment in time. Although what sets ‘Book’ apart is that instead of needing to own a Cadillac already, users instead pay a $1500 monthly membership.

    The new service likewise comes just 2 weeks after United States luxury marque Lincoln presented its Chauffeur on Demand service to San Diego. Instead of offering users a Lincoln to loan, it allows existing Lincoln motorists to summon a driver who can drive you to consultations and use your vehicle to run errands.


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