BMW Celebrates Sponsorship Of 2012 London Olympics With Its New Performance Edition Models

by Sebastian Bivin

BMW wants to celebrate the arrival of the 2012 Olimpic Games to London next year, so it put together a project to show its support. The new Performance Editions of the 1-Series (the old one) and 3-Series are inspired by the BMW London 2012 Performance Team.

Getting to the poin, the 1er Performance Edition is available on the 116i, 116d and 118d three- and five-door models and comes with M aerodynamic bodystyling, dark chrome 18-inch M light alloy wheels, High-gloss Shadowline exterior trim, dark chrome exhaust tailpipe and dark line rear lights on the outside. The BMW 1 Series Performance Edition costs just £1,500 more than the equivalent ES model, representing a saving for customers of £1,725.  Prices start at £19,530 OTR for a BMW 116i Performance Edition three-door.

BMW 1 Series Performance Edition features M Sport Suspension, while sport seats with Royal Blue stitching, M Sport multi-function leather steering wheel and gearshift leaver, floor mats with Royal Blue piping complement the interior. As you expected, it also gets London 2012 exterior badges.

The second model, BMW 3 Series four-door is also getting a Performance Edition to celebrate the Olympic Games.  Available on the 118i and 118d, this model will gain an M aerodynamic body kit, M sport multi-function leather steering wheel, sport seats, floor mats with blue piping, 18-inch light alloy wheel, chrome exhaust finisher and London 2012 exterior badges, making the BMW 3 Series a winner in the style race.  Pricing for this one starts at £23,195 OTR for the BMW 318i.

Both cars can be ordered in each of these four colors: Alpine White, Titanium Silver, Bluewater and Black Sapphire.

Source: Carscoop

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