Cadillac ELR, the Production Version of Converj EV Coupe Officially Confirmed by GM

by Ionut Dragomir

Just a week ago, GreenCarReports brought the exclusive news that the Cadillac Converj was once again headed to production and we reported that. Well, now Cadillac officially confirmed the news, revealing the new ELR.

Cadillac ELR is the production version of the innovative Cadillac Converj Concept, a dramatic luxury coupe with extended-range electric vehicle technology.

According to the manufacturer, the Cadillac ELR will feature an electric propulsion system made up of a T-shaped lithium ion battery, an electric drive unit, and a four-cylinder engine-generator. This car uses electricity as its primary source to drive the car without using gasoline or producing tailpipe emissions. When the battery’s energy is low, the ELR seamlessly switches to extended-range mode to enable driving for hundreds of additional miles.

This will be a really interesting car because ot will combine the electric propulsion with an awesome design and, of course, plenty of luxurious features.

“The concept generated instant enthusiasm,” said Don Butler, vice president-Cadillac Marketing. “Like other milestone Cadillac models of the past, the ELR will offer something not otherwise present – the combination of electric propulsion with striking design and the fun of luxury coupe driving.”

In order to keep the line, with the brand’s 3-letter international model naming convention, Cadillac selected the name ELR to indicate the car’s electric propulsion technology.

“There’s no mistaking it for anything but a Cadillac, an aggressive, forward-leaning profile and proportion showcases a uniquely shaped, modern vision of a personal luxury 2+2,” Welburn said.

Development of the ELR is just underway, so details on performance, price and timing will be announced later.

Today, Cadillac will reveal another new concept car on, at a special event prior to the annual Pebble Beach Concours d’Elegance. Beside this, Cadillac also recently announced it will add two new vehicles to its product lineup in 2012, the XTS large luxury sedan and an all-new luxury compact sedan codenamed ATS, so stay tuned for fresh details.

Office workers are made up of parts of the whole, working on the project.
Vector illustration of teamwork concept. Office workers are made up of parts of the whole, working on the project.
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Source: GM
Photos Source: Autoblog

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