Chinese ‘Qoros’ brand set for 2013 Geneva debut

by SpeedLux

Qoros passenger car brand has been into existence since December 2007 when China’s Chery Automobile Co. and Israeli investment firm Israel Corp. came forward to work together, though officially they merged last November, and now reports are coming in, which state that Qoros Auto Co. Ltd will make its public debut at next year’s Geneva Motor Show with the unveiling of the first in a series of new vehicles aimed at young buyers in both China and Europe.

The Chinese automaker’s first car will be the compact four-door sedan, of which many pictures were spied and leaked over the internet, this variant featured a design language inspired by modern European tastes and interior space comparable to a larger car. After it debuts at Geneva Motor Show in March 2013, the Car will then be displayed at its home market of China at the Shanghai Motor Show in April. Qoros Motors also added that they have planned an extensive rollout program with new models being presented every six months, including hybrid and electric vehicles, all thanks to a new modular architecture.

“All Qoros products will be designed to meet high international safety, quality and environmental standards and will be engineered to receive maximum ratings in Euro NCAP safety tests,” the automaker said in a statement.

“We have integrated the best of both worlds in a unique business model, one which sets a benchmark for the international auto industry, especially in China,” commented Qoros Vice-Chairman and former Volkswagen executive, Volker Steinwascher. “We have 100 percent control and ownership of our brand, our design and the use of technologies, without having to make compromises.”

“We are a new company without any legacy or previous history, which gives us a great advantage because we are starting from scratch with a clean sheet of paper,” he said. “By recruiting experts in all the essential fields of our operation, we can create a globally competitive product and service network that is designed to fit the lifestyles of modern metropolitan customers.”

Stay tuned for more updates, on Speedlux.

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