The new brand will focus on inexpensive designs, enabling subsidiary firm Volvo to focus on the luxurious automobiles market.
It’s not yet validated if the brand will be offered outside of China, however sources have recommended it will reach Europe as soon as this year.
Autocar called Geely for an official remark, and the automobile maker reacted with: “Geely has plans to unveil a new item variety over the course of 2016, more info will be released in due course.” Volvo rejected to comment.
Volvo is comprehended to be working with Geely to develop a range of vehicles for the new brand, codenamed “L”, by developing new automobile architecture that will first be utilized to underpin an SUV.
This structure is likewise anticipated to underpin a saloon at a later phase; sources have said both models will be based on the Compact Modular Architecture (CMA) base created by Geely and Volvo. The base itself is inspired from a Ford design that was obtained by Volvo back in 2010.
The architecture is likewise anticipated to underpin future Geely and Volvo models. Volvo has actually already verified that the CMA will be used on a family of smaller sized designs for Volvo, with its XC40 crossover a concern.
Earlier reports likewise suggested the new CMA architecture has been produced as part of Geely’s push for development in America and Europe, recommending that recent slow Chinese need for new automobiles will not be significant to the brand’s success.
Doubts have been cast over the success of a brand-new endeavor in China, a market that has fallen under decrease in recent months, although Geely has actually demonstrated its stamina by resisting market trends and growing its sales by 22 % in 2015, while Volvo’s revenues have been tripled.
