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Geely has hired car designer Stefan Sielaff as the Chinese automaker’s turn to new styles to increase sales.
Sielaff has worked for Bentley, Volkswagen, and Daimler before.
Sielaff will be based in Sweden’s Gothenburg and lead design the domestic Geely, Zeekr, Lynk & Co, and Geometry brands.
Chinese automakers historically came up with models that looked similar to foreign brands. But as sales increased, a number of regional automakers like Geely, Great Wall, and BYD – built up their own studios, usually led by international designers, for creating new designs.
