Jaguar Land Rover’s Special Vehicle Operations division retailed over 9,500 high-performance and luxury SV products in fiscal 2019/20, increasing 64% on fiscal 2018/19, even though the coronavirus crisis have continued to impact sales in the fourth quarter of the fiscal year.
The strong demand for all seven SV vehicles has driven this increase, including the long-wheelbase Range Rover SVAutobiography, which provides airline-style Executive Class seating, and the driver-focused 565PS Range Rover SVAutobiography Dynamic.
The 575PS Range Rover Sport SVR is currently the best-selling SV model, with demand continuing to increase through its fifth year of production, while launches of the 550PS Jaguar F-PACE SVR and Range Rover Velar SVAutobiography Dynamic – which both observed deliveries starting in 2019 – made significant contributions to the total numbers.
“Despite a challenging sales environment for the automotive industry as a whole, we’re happy to see that the demand for Jaguar and Land Rover SV products continues to increase strongly, just five years after the division was first launched. We currently have our broadest-ever range of models offering enhanced performance and luxury, each with its own distinctive personality that resonates with our customers,” said Michael van der Sande, Managing Director, Jaguar Land Rover Special Vehicle Operations.
This boost in retail sales has been supported by the arrival of SV Specialist Centres in major markets and the establishment of dedicated SV locations at retailers including the new Jaguar Land Rover Statement Site in Munich, Germany. These retailers are trained to fulfill the exacting needs of SV’s customer base and provide the premium service expected from SV, including personalization requests. SV Specialist Centres have already made their introduction at 100 retailer sites worldwide, with more to follow.
“We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle. Developing the SV presence in the worldwide Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business,” said Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations.
Best-selling SV models increasing performance and luxury attributes of Jaguar and Land Rover vehicles consisted of 550PS Jaguar F-PACE SVR and 575PS Range Rover Sport SVR.
Special Vehicle Operations’ SV Bespoke department – tailoring paint colour and finish, interior and exterior trim choices to form truly individual vehicles for consumers – has also observed 20 per cent growth in bespoke commissions and Premium Palette paint finishes for a selection of Jaguar and Land Rover automobiles.