As the world continues to deal with the coronavirus, the automotive industry has started to adopt “new normal” ways to promote safety and to increase sales.
With the many challenges on the local economy of the Philippines, apart from the 52 percent year-on-year decline of the domestic auto industry, companies, such as Kia Philippines (Kia PH), are implementing extreme measures for survivability and gaining a foothold back into the customer’s market.
Presently at 10th place in terms of industry sales, Kia PH is trying its best bet forward, which it considers as the “new normal” lifestyle vehicles. The Picanto and Soluto, Kia’s affordable personal transports are available on easy payment terms including low down payments of just P1,000 ($20) and P16,000 ($324), respectively. Then, there is the K2500, the company’s workhorse, which one can take home for a low down payment of P18,000 ($364). Kia has even taken the initiative to fit its K2500 Karga with plastic dividers to impose physical distancing measures. Consumers can take benefits of these low down payment schemes and discounts up to July 31.
Korea’s biggest automaker is also set to increase its dealer network and is looking to establish four strategically placed dealerships around the National Capital Region and one up north by the third Quarter of 2020. These include Kia Marikina, Kia Fairview, Kia Isabela, and Kia Bonifacio Global City. This would bring Kia PH’ total dealer network to 34 sales and service centers. Furthermore, four more facilities are planned by the end of 2020 or early 2021. Kia intends to keep expanding its reach way into 2021.
Before the year ends, Kia PH is willing to surprise with two unboxing events. The first is the introduction of its Virtual and the second one is the unveiling of an all-new model.
“We at Kia PH are sure that we will overcome these with sales and after-sales initiatives, continuous expansion of our dealer network, entering into the digital age with a virtual showroom and an unboxing of an all-new model,” said Manny Aligada, Kia PH president.
