Fiat CEO, Sergio Marchionne has big plans for the automaker’s luxury sports car unit – Maserati. He plans to boost annual sales almost tenfold to 50,000 units from 5,675 last year. For this to happen, the brand will introduce three new models including two new sedans to replace its Quattroporte flagship model and the third new Maserati will be the company’s first SUV.
Well, after many rumors, renderings and even leaked photos, we’re pleased to announce you that Maserati introduced the Kubang at the 2011 Frankfurt Auto Show and we ca nshow you the first official photos of this all-new model.
Maserati claims that the Kubang will address the fact that none on today’s SUVs offer the uplifting driving pleasure and luxury atmosphere given by high-end sports and luxury cars.
However, one thing you’re likely to notice about the Kubang is its name, which is not entirely new considering that the brand has played with the idea of introducing an SUV since 2003 when it first presented the Kubang concept at the Detroit Auto Show.
The Italian car manufacturer hints the fact that all of the major components and systems will be “unmistakably Maserati,” including the exterior styling, the suspension, the brakes, the interior and, as expected the new-generation high-tech Maserati proprietary engines. These engines will be designed in Modena by Paolo Martinelli.
The power will be transferred to the wheels through through an automatic eight-speed transmission also to be developed (or at least refined) in Modena.
Stay tuned for more details on the Kubang SUV as it draws nearer to production in the coming months.