McLaren require a title sponsor after years without one, the Formula One group’s new executive director Zak Brown stated on Tuesday.
During an interview the American marketer stated McLaren had to discover more business partners.
“There’s great deals of space on the McLaren race automobile that requires filling with leading high-end brands. A title sponsor will assist propel you forward,” he stated.
“We require partners and eventually a title partner is a crucial partner.”
McLaren last had a title sponsor 3 years ago in 2013, when a deal with Vodafone expired. They have actually also seen prominent partners, such as fashion brand name Hugo Boss and see firm Tag Heuer, leave for competing groups.
The previous champions last won a race in 2012 and their collaboration with Honda remains some way off the speed after a challenging start in 2015.
Ron Dennis, the shareholder and previous team employer who was ousted recently, had actually refused to drop the rate card for sponsors in recent years.
Brown, whose appointment was revealed on Monday, stated he had to settle in before deciding however showed it was important to enhance the economics of the group.
“Plainly we need a title partner, so we have to become a more attractive proposal to industrial partners,” he stated.
The American, who boasts a huge record of motorsport involvement and has brought a number of significant sponsors into Forumla One, stated he was close to Dennis and had “massive admiration” for him.
“I spoke with him just recently and as an investor he will have a big beneficial interest in our success,” he added.
Brown applauded McLaren’s Racing Director Eric Boullier and the team’s recently-recruited president Jost Capito and stated he had known and dealt with both men for years.