Search the performance numbers for any McLaren supercar and you’ll be amazed, but then how is the brand performing as a reasonably new member in the high-pressure club of exotic automakers? Let’s see.
McLaren North America simply reported its sales for the first half of 2016. Sales are currently up 78 percent from January to June 2016 compared to the exact same timeframe in 2015, while the McLaren North American dealer network is 23 percent bigger and worker headcount is up 68 percent. The brand-new 570S, McLaren’s high-volume model, introduced late in 2015 and just contributed 30 sales last year. But its accessibility throughout 2016, together with the business’s growing Certified Pre-Owned sales (they’ve doubled so far this year) ought to help the brand name move over 1,000 cars this year in North America alone.
The name McLaren has actually been connected with high-performance cars for over 50 years, starting with Bruce McLaren’s prominent win as a Ford GT40 driver at the 24 Hours of Le Mans in 1966. The Bruce worked together on high-performance cars since, consisting of the McLaren F1 from the 1990s and the Mercedes-Benz SLR McLaren from the 2000s. Over the next 6 years McLaren Automotive prepares to invest $1 billion and launch 15 brand new cars or derivatives, many of them featuring hybrid innovation.
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