Mercedes-Benz stated it will release a pickup in 2017, it will be the very first German premium automaker to get in one of the most rewarding segments in the vehicle market.
Mercedes stated the new “X-Class” will hit showrooms in Australia, Brazil, Argentina, South Africa and Europe in 2017.
Daimler Chief Executive Dieter Zetsche, stated: “With the Mercedes-Benz pickup, we will close one of the last gaps in our portfolio.”
Presently no launch date for the United States, the most significant market for pickups, has been announced.
Pickup trucks have actually gotten appeal mainly in the United States, with sales of such designs representing 90 percent of global pretax margins at General Motors and Ford, as per experts.
On Tuesday, General Motors and FiatChrysler both reported much better than anticipated incomes, thanks to need for pickup trucks and sports utility vehicles in North America. The sector has actually been moving upmarket with Ford’s F-150 model bringing rates of approximately $50,000.
Daimler stated the brand-new pickup truck would be developed by its Vans department.
Germany’s leading vehicle companies have been vying for the global title of best-selling premium car manufacturer, expanding into brand-new automobile classification as a way to boost sales.
Deliveries of BMW’s core brand name reached a record 1.81 million in 2015. By comparison, Audi sold 1.74 million vehicles and Mercedes-Benz sold 1.65 millions of own-branded automobiles.
Manufacturing of the Mercedes pickup will occur at Renault and Nissan plants, Daimler said.
Mercedes, Nissan and Renault have shared engines, plants and automobile foundations since they created a cooperation alliance in 2010.
For the European, Australian and South African markets, Mercedes will begin producing the truck at the Nissan plant in Barcelona, Spain, by next year.
The X-Class for the Latin American market will present the assembly lines at the Renault plant located in Cordoba, Argentina, starting in 2018, Daimler stated.