Peugeot CEO outlines aspiring strategy to re-enter U.S. and go electric

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Peugeot SA CEO Carlos Tavares stated on Wednesday the automaker is using the knowledge of former Opel engineers obtained from General Motors to develop automobiles to return to the U.S. market, and stated Peugeot will provide electrification as a choice on all its vehicles by 2025.

Tavares used a speech at the Automotive News World Congress located in Detroit, an event loaded with auto market executives, to outline an ambitious agenda for pressing his company into the front row of the market’s innovation race. He plans to utilize the 2017 acquisition of GM’s European Opel and Vauxhall operations as the springboard for international growth.

Tavares stated in his speech that by 2025 “the PSA Group will be 100 percent electrified,” which can indicate all electric or hybrid. Tavares and a business representative clarified that electrification will be an alternative on all the automaker’s vehicles by that time. International automakers have announced $90 billion in investments to electrify future automobiles to adhere to policies to suppress co2 emissions.

By 2030, Tavares stated, 80 percent of the automaker’s vehicles will provide the ability to pilot themselves under minimal conditions, and 10 percent will be capable of autonomous driving.

Peugeot left the U.S. market over 20 years earlier, go out by Japanese competitors and shifting client tastes. Tavares, the former Renault-Nissan executive who took control of the company in 2014, has formerly detailed plans to gradually return to the United States market, beginning with ride services.

In 2017, Tavares obtained GM’s European Opel operation after GM chose to divest the money-losing operation.

Tavares on Wednesday detailed a three-step process for re-establishing Peugeot in the United States market, the world’s second largest, and contend on GM’s home turf.

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