Ssangyong Shall Enter U.S. by 2019

by SpeedLux
Images of Ssangyong XLV

Ssangyong Motor Co, the fourth largest car maker of South Korea, has lastly put a timeframe on when it will enter the U.S. market. CEO Choi Johng-sik has actually revealed that the automaker will get into the marketplace by as early as 2019 under a new firm name.

The Korean automaker is broadening its offerings overseas to assist offset its current sales downturn in Russia, the firm’s top market. With a handful of years to prepare, Johng-sik has prepared to invest over $100 million and alter the firm name. The very first vehicle to be offered in the United States will be the SIV-2, a midsize SUV, as the firm has a crucial priority on SUVs.

Apart from breaking into the U.S. market, Ssangyong is likewise in talks to produce automobiles in China, with possible backers including Geely Automobile Holdings Ltd and Chery Vehicle Co Ltd, among others. Ssangyong right now has only one factory in South Korea, however intends to broaden production to 500,000 examples every year. To do this, the automaker wishes to begin producing cars in China and Russia.

Ssangyong is owned by India’s Mahindra & Mahindra. And according to an unnamed source pointed out by Reuters, it’s possible the two firms may not be on the very same page with the strategy yet. Mahindra Executive Director Pawan Goenka had actually stated an automobile for the United States is “rather on the back burner”.

Office workers are made up of parts of the whole, working on the project.
Vector illustration of teamwork concept. Office workers are made up of parts of the whole, working on the project.
Write For Us Automotive Blog - SpeedLuxSend us a Tip Automotive Car BLOG SpeedLuxJoin Our Team SpeedLux Automotive NewsContact Us Guest Posts Advertise Car BLOG

You may also like

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

SpeedLux

SpeedLux is a high-authority automotive blog providing the latest automotive news and reviews. SpeedLux covers everything related to cars, bikes, and motorcycles, from news and reviews, to troubleshooting guides, tips and tricks, and more. SpeedLux was born in 2009 and we have over 20,000 articles published on our blog. We thank all our readers, as well as our partners, without whom we could not have reached this level.

Subscribe

©2009 – 2024 SpeedLux – Daily Automotive News and Reviews. All Right Reserved.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More