Aiming to improve relations with consumers, Tata Motors is preparing to introduce VR (virtual reality) display rooms which would provide prospective purchasers a five-dimension experience.
First of these display rooms are anticipated to come up by 2nd half of 2017. The concept is to produce a system like the ones seen at some Disneyland parks where visitors can feel the ocean through virtual reality.
These VR systems are going to be self-operated, with only an executive to get consumers and gather information, as per a report. The goal of these display rooms is to thrill the consumers enough to make them wish to go for a test drive.
Tata Motors likewise wishes to deal with the issue of high real estate expenses of establishing traditional display rooms at some parts of cities like Mumbai and Delhi.
The effort will also help Tata broaden its network of traditional car dealerships and workshops in the nation. From about 255 standard display rooms some 2 years back, Tata has now established 450 touch points for passenger car department. The automakers prepares to take this number greater to 1,500 in 3 years.
With more reach throughout the nation and a brand-new design, Tiago, Tata has managed to reserve an area in the leading 10 popular automobiles in November. Likewise Hexa, set to introduce on January 18, is anticipated to press to Tata’s industry performance.
