Tesla opened an electric-car shop in the men’s section of the Nordstrom shop on Monday that could end up being the model for others. Tesla has had its own shops in malls, but not one within a department store.
Not only could it possibly cut the automaker’s real-estate expenses, however it might likewise help Tesla bring in more consumers who find the vehicle simply by walking by.
At the store on a hot afternoon, consumers might step straight from the men’s matches section into the Tesla display to take a look at a white Model X crossover with its upward-opening gullwing rear doors or find out more about the cars’ functions. Test drives were being held in parking area.
The mini-store is will start running in the Nordstrom shop at The Grove before the next year begins.
