A very surprising statistic has been revealed by Berstein Research recently. An analysis done by the research company stated that Volkswagen lost a monstrous 6.27M USD on each Bugatti Veryon that has been sold since the super car was introduced in 2005.
VW Group knew right from the beginning that the Bugatti Veyron would be sold at a loss but still decided to launch the car as a technical showcase. The loss figure revealed by the analysis is pretty difficult to understand and any sensible person on the earth would think why the company is still selling the Veyron in spite of losing so much money per car.
In fact Veyron isn’t Volkswagen’s only model which is being sold at a loss as the Phaeton, which is being sold since 2001, is also causing the automaker to lose around 38,252 USD per car. The Renault Vel Satis was another model which was sold at a loss of 25,459 USD for every unit sold.
The list goes on with models such as Peugeot 1007, Audi A2, Jaguar X-Type, Smart ForTwo, Renault Laguna, Fiat Stilo and the previous Mercedes-Benz A-Class, all being sold at loss, ranging from around 21,000 USD per unit to as low as just 1,960 per unit.