Volvo Cars USA reports 9,519 cars sold in May 2020, making it a strong month-over-month result, dropping only 2.5 percent. Overall year-to-date sales declined 18.2 percent
Sales were down just 2.5 percent, and the number reflects a strong result from the automaker’s business Coronavirus restart plan, swift activation of digital tools to support consumers, and sustained strength of the Volvo brand and product offering.
“I am highly proud of all the Volvo team members and our retail partners that have worked to make sure our business is able to recover quickly and safely,” stated Anders Gustafsson, President and CEO of Volvo Car USA. “While sales have not wholly returned to normal, this month’s results indicate that our products and brand resonate with consumers more than ever. The successful introduction of programs to support our retailers and consumers have been well received as we embrace to this new normal.”
Strong retail sales supported the brand’s positive total sales trend regardless of challenges posed by coronavirus related shutdowns. The XC40 compact luxury SUV had its best month since its launch in 2018, increasing 34.4 percent over May 2019 and is reflecting a positive sales trend, increasing 1 percent year-to-date. Total Volvo’s SUV line-up continues to drive strong sales performance, with the XC40, XC60, and XC90 representing 85 percent of Volvo’s total sales in May.
Earlier in May, the automaker presented a playbook and point-of-sale kit to every retailer to support health protections in showrooms and service centers throughout the nation as restrictions eased in many regions. The direction, based on information from the Centers for Disease Control, local regulations, and industry guidance, outlines cleaning, hygiene, and social distance protocols, together with providing access to tools required to resume operations safely.
In addition to in-store changes, digital tools and contactless services have allowed customers to engage with the brand from the comfort of their homes. These include the Volvo Virtual Showroom, where shoppers can take a digital walk around of new cars of the automaker; new-car home delivery; and Volvo Valet pickup and delivery for service appointments.